creative strategy & market research
I bring a strategic lens to every creative project. With a background in Marketing Strategy, I love diving into research, analyzing competitors, and crafting custom campaigns that align with brand goals. I’ve applied this through case studies on legacy and emerging brands and in concept pitches at Campfire Studios and Lolly Would LLC. I’m all about blending data with creativity to build brands that resonate.
Strategic Marketing for ZOLTAR, an Independent Screenplay
For my senior capstone, I wrote a feature-length screenplay and conducted a market analysis of the independent film industry, focusing on a target audience of young adults (ages 18-30). I utilized both secondary research (analyzing successful and unsuccessful case studies) and primary qualitative research (conducting in-depth interviews).
Based on my findings, I refined key elements of the project, including a promotional deliverable (a movie poster) and the script itself. While this was a niche project, a market study of my own creative work, it deepened my passion for entertainment marketing and targeted content development.
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
Not affiliated with the HIIKE start-up and done as a fun exercise! (2025)
LEGO’s great at everything, except sustainability. We pitched it as repurposable, adult-friendly, and eco-conscious. Here’s my slice of the strategy. (2024)
LEGO’s great at everything, except sustainability. We pitched it as repurposable, adult-friendly, and eco-conscious. Here’s my slice of the strategy. (2024)
LEGO’s great at everything, except sustainability. We pitched it as repurposable, adult-friendly, and eco-conscious. Here’s my slice of the strategy. (2024)
LEGO’s great at everything, except sustainability. We pitched it as repurposable, adult-friendly, and eco-conscious. Here’s my slice of the strategy. (2024)
LEGO’s great at everything, except sustainability. We pitched it as repurposable, adult-friendly, and eco-conscious. Here’s my slice of the strategy. (2024)
Image by Liz Farias
Polaroid has been stuck in a nostalgic loop, while Fuji expands into new markets with Instax’s youth appeal and lower price point. To help Polaroid stay relevant, I created a brand collab with rising pop star Sabrina Carpenter. Her playful image and Gen Z reach made it a perfect fit. (2023)
Polaroid has been stuck in a nostalgic loop, while Fuji expands into new markets with Instax’s youth appeal and lower price point. To help Polaroid stay relevant, I created a brand collab with rising pop star Sabrina Carpenter. Her playful image and Gen Z reach made it a perfect fit. (2023)
Polaroid has been stuck in a nostalgic loop, while Fuji expands into new markets with Instax’s youth appeal and lower price point. To help Polaroid stay relevant, I created a brand collab with rising pop star Sabrina Carpenter. Her playful image and Gen Z reach made it a perfect fit. (2023)
Polaroid has been stuck in a nostalgic loop, while Fuji expands into new markets with Instax’s youth appeal and lower price point. To help Polaroid stay relevant, I created a brand collab with rising pop star Sabrina Carpenter. Her playful image and Gen Z reach made it a perfect fit. (2023)
Polaroid has been stuck in a nostalgic loop, while Fuji expands into new markets with Instax’s youth appeal and lower price point. To help Polaroid stay relevant, I created a brand collab with rising pop star Sabrina Carpenter. Her playful image and Gen Z reach made it a perfect fit. (2023)
Limited Edition film pack made on Canva
Contest graphic made on Canva
This essay dives into Liquid Death’s viral branding strategy, exploring how irony, shock value, and anti-corporate aesthetics helped a canned water company build a cult following.
To help them reach a broader audience without compromising their identity, I proposed a brand collaboration rooted in their connection to skate culture.
Building on their past skateboard collab with Tony Hawk, I recommended a partnership with Vans to create a limited-edition skate shoe featuring their “Murder Your Thirst” slogan on the laces. The concept draws inspiration from Vans’ earlier collaboration with A Tribe Called Quest, which incorporated song lyrics into the design.
Tony Hawk x Liquid Death "Blood Board" (2021)
Cutie Polluties by Liquid Death (2020)
Vans x A Tribe Called Quest "Bonita Applebum" (2018)
AI generated with Dall-E (2024)
AI generated with Dall-E (2024)
social media
As a Gen Z digital native, I’m fluent in social media, from trends and algorithms to analytics and platform tools. With just a few hours of research, I can navigate any app.
My relationship with social media is both curious and critical. While I’m intrigued by how platforms tailor content, I’ve also studied the effects of influencer marketing, parasocial relationships, and celebrity commodification through a sociological lens. I know how deeply content shapes us, even when it feels overwhelming.
My go-to platforms are YouTube, Pinterest, Substack, Beli, and Instagram (though it’s on thin ice). Honorable mentions include LinkedIn, Reddit, and Facebook.
Please reach out if you want to see any specific content samples like videos, photos, blogs, copy… you name it!
At Emerson, while I was an RA, I spearheaded and managed the Emerson Union for Resident Assistants Instagram in 2024 (@eura_153). I was part of the organizing committee for the union comprised of 9 founding members. By the following year, we had garnered news coverage, voted yes on the union, and ratified a paid contract with Emerson!
As President of Developed Images, I oversaw all communications and coordinated our Instagram (@developedimages) strategy. I created posts, managed the schedule, and delegated content tasks to our social media manager. These are examples of posts I created.
Image Credits: Mia Cantacesso (center silhouette) and Madison Brown (outer jellyfish)
events & activations
I have some experience putting events together, ensuring the logistics are in place for seamless execution. I’ve done publication launches, gallery exhibitions, workshop activities, networking fairs. I would love some more formal experience in experiential marketing and event activations!
but why work with me???
but why work with me???
MY STRENGTHS
I’m a strong communicator! Even if I encounter unfamiliar terminology or new experiences, I know the right questions to ask. Many issues can be solved through clear, proactive communication.
I’m adaptable. When tools, trends, and platforms evolve rapidly, I know how important it is to stay flexible and eager to learn.
I see the bigger picture, balancing my drive for creative perfection with the ability to cut the right corners to meet deadlines, budgets, and logistical needs.
HOW I LEARN
I’m a visual learner who thrives when shown how to do something or given a strong example to follow. (But it’s not needed)
I’m results-driven and thrive on seeing projects come to life. One of my most rewarding experiences was spending a day in the photo archives, collecting images for a deck. My supervisor then showed me the final presentation for the buyer, helping me grasp my impact and recognize what good work looks like.