Media Targeting & Pitch Development: Roxom TV
AUGUST - DECEMBER 2024 — At Lolly Would, I worked extensively with Roxom TV, a 24/7 live streaming news network focused on Bitcoin and cryptocurrency, broadcasting from studios in the US, UK, and Hong Kong. As part of their development, marketing, and production efforts, I researched industry trends, crafted pitch materials, built media contact lists, and helped produce segments to engage a global audience. My role spanned content creation, talent outreach, and logistical coordination.
For Roxom TV, I collaborated with producers to brainstorm show names, shape concepts, and create distinct identities for each segment. I developed pitch decks that communicated the creative vision to potential partners and led the research for talent outreach, identifying and vetting guests who aligned with the brand’s voice and audience.
I also managed monthly newsletters via Mailchimp for Roxom TV’s partners and investors, ensuring clear, consistent updates on programming, company news, and industry trends to maintain engagement and transparency.
Pitch deck I created in direct collaboration with talent:
Spreadsheets I created and managed for tracking:
Crypto Talent Research & Outreach
Studio Research & Management Outreach
World Crypto Events Calendar