Brand Strategy & Campaign Concept: LEGO
APRIL 2024 — LEGO’s great at everything, except sustainability. We pitched it as repurposable, adult-friendly, and eco-conscious. Here’s my slice of the strategy from a project for my Advertising Brands: From Concept to Completion class at Emerson College.
We never truly outgrow our sense of wonder or creativity.
As adults, we want play that feels purposeful, with creations that are beautiful enough to live in our space, meaningful enough to connect us to others, and responsible enough to align with our values.
Mockup Video: Rebuild Your World
A one-minute comedic proof-of-concept showing LEGO bricks as playful solutions to everyday inconveniences, from propping up a wobbly table to creating a makeshift coaster. Designed to introduce the Rebuild Challenge, it playfully reinforces the idea that with LEGO, you can rebuild your world.