Brand Partnership Concept: Polaroid x Sabrina Carpenter

DECEMBER 2023 — Polaroid has been stuck in a nostalgic loop, while Fuji expands into new markets with Instax’s youth appeal and lower price point. To help Polaroid stay relevant, I created a brand collab with rising pop star Sabrina Carpenter. Her playful image and Gen Z reach made it a perfect fit. Completed as a project for my Brands, Organizations & Strategies class at Emerson College.