Social & Digital Campaign: The Emerson Union for Resident Assistants
NOVEMBER 2023 - JANUARY 2024 — As a Social Media Manager for the Emerson Union of Resident Assistants, I was part of the original organizing committee formed in response to RAs facing unsustainable workloads, wrongful terminations, and inadequate support systems. I helped launch the union’s Instagram and I created brand-consistent graphics, reusable templates, and messaging that mobilized the RA community and informed the student body.
Beyond social media, I co-hosted informational meetings, helped organize protest sign-making, and attended training sessions with OPEIU Local 153 to learn the logistics of unionizing. We were interviewed by outlets including The Boston Globe and The Berkeley Beacon, and our collective efforts contributed to a successful campaign securing paid contracts for all Emerson RAs.
Instagram: @EURA_153





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